Here is a look behind the scenes of a Team Detroit commercial we shot for Ford with our director Fred Goss. For this shoot the whole concept behind the idea was all about surprise. We had six different Ford owners come into what they thought was a focus group to talk about their cars but turned out to be a staged press conference setup with 9 cameras to capture every single reaction. Needless to say they were all very much surprised by the bombardment of camera flashes and questions being shouted at them.